PRIVACY POLICY

a.               A company's privacy policy must clearly state how customer information is collected, utilized, and shared.

b.               The privacy policy should be easy to find and linked to all pages (footer or header).

c.                The privacy policy needs to be on a single page or a pop-up window. 

d.               The privacy policy's sharing section must explicitly state: "SMS Consent,  and phone numbers collected for SMS communication purposes will not be shared with any third party or affiliates for marketing purposes."

Additional Considerations:

• Please refrain from providing examples of full privacy policies.

• The privacy policy CANNOT be vague or simple; it needs to take all aspects of use, collection, and sharing into consideration.

• A company can share information as long as it DOES NOT share SMS consent or phone numbers for SMS by providing the disclaimer; it will be compliant.

• PDF files are generally acceptable for privacy policies when they are easily accessible and include the required SMS statement.

• Opt-in Message:
  Thank you for opting into SMS messages from (Brand Name/DBA). To opt out at any time, reply STOP. For assistance, reply HELP. Message and data rates may apply. Messaging frequency may vary

• Opt-Out Message:
  Thank you for opting out of SMS messages from (Brand Name/DBA). You will not receive any further SMS communications. To opt back in at any time, reply START. 

• Help Message:
  Thank you for contacting (Brand Name/DBA). For immediate assistance, please call (phone number) or visit (Website URL). Message and data rates may apply.